This question gives you a chance, to be honest, and true about the job opening. It gives you an opportunity to show the skills you have supported by what you can offer with those skills to the company.
Your answer needs to have layers, as not only is it a chance for you to be honest and genuine about the opportunity, it’s also your moment to show off what you know, supported by what you can offer.Though it may not be your dream company and recruiters are aware of this fact, it’s important to highlight why you are applying for the job in the company and why it is the prospective employer for you. Here’s an in-depth guide to this rather tricky and important interview question.
Understand the purpose of question
This question ‘why do you want to work for this company?’ is asked for a variety of reasons. Firstly, and foremost the interviewer would like to compare you to other applicants and find out how you edge others out of the competition. You must understand that employers do not like to waste time and money in those activities which do not give proper output. They want to make sure you have done proper research on the company and prove that you specifically need the job, not simply, a job. Hence, while learning why you are specifically looking for this job, your employer also will on the lookout for the candidate with specific work ethics. So, you have to do the proper groundwork to prove that you are willing to go that extra mile.
Another purpose of responding to this is the question is how good fit you are for the company and its culture. By revealing why you specifically want the job and not just a job you will come across as a confident person and that you show value in the company and its workplace and have defined career aspirations.
How to plan your response
Planning to answer and give a response to this question is simple after you have found the purpose of the question. It mainly involves researching the company and its culture and highlighting your goals fall in place with company’s objectives.
Here’s your course of action:
Research the company thoroughly
As pointed above the first plan of action should be researching the company in question. You must have known by now why you want to be part of the company as you have applied for the job. So it’s important that you have enough knowledge to cover all the reasons, show why you’re a perfect fit for the company. You may already have a fairly solid idea of why you want to work for the company. After all, you’ve applied for a job there. But it’s important to top up your knowledge so you can cover all reasons, show why you’re a great fit for the company and, ultimately, provide a compelling answer.
You must research the employer’s mission statement and its values, rifling through its day-to-day operations and taking notes of any stand out points you come across. This is useful not only to develop what you admire of the company, but also to find where you fit in.
Visit the employer’s ‘about us’ pages and also explore its social media pages. This is to understand what the main function of the company and what it stands for. This will give you a fair idea of what will appeal to you.
Also, try finding details about the company by googling its name in the news section of Google search results. Check out if there are any recent media or press related coverage related to the company. Company’s website can also help you find a lot of information about the company.
Tailor Your Goals According to Company Objectives
With extensive research, you are now aware of company’s mission, objectives, values. Now it’s time to align them with your own self.
This is to make sure that only is the company a perfect fit for you but you are also as good a match for it.
Jot down few of the company’s objectives that you are in awe of and recognize how you are similar to them. For example, if the company prides itself on its customer service or timely response, you might fight that this is an important value you find and relate to.
Then, you need to stand by these values in order to find what you can bring to the team. For example, since you and the company value customer service, you might like to add that you have worked in similar customer interacting environments, showcasing that you have ample experience to ensure company’s objective is fulfilled.
Therefore, when planning to answer the question, not only the employer wants to know why you want to work for the company, but it also helps you giving an opportunity to show why you’re the perfect fit.
Example Answers:
To give perfect response be sure to be honest and try to avoid being vague, bland and too honest.
Example 1: I want to work for this company as the tone of the brand exactly suits my style of working. You market yourself and encourage millennials to be part of your staff and as a millienial, with 2 years of experience, I would like to be a value addition to the team. The brand of the company comes naturally to me and my philosophy matches your company and what it stands is what I stand for.
Example 2: This company is the leader in its field. Though the field is very different and as I worked with a leader though in a different field I understand pressures and expectations that come with working for a big brand. Hence, I think I can handle them, maintaining the standards sought for. That is the reason why I think this career move would exactly suit and the reason behind why I would like to choose this job.
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