Wednesday, 15 February 2017

How to Write an Effective Pain Letter

A Pain Letter is a new age alternative to a cover letter. We are living in a modern world and cover letters are considered to be dead. In this new millennium, companies are looking for applicants that have the mental ability to cope with the advanced technology and fast-paced industries. In this contemporary age if you send a cover letter with a resume it may end up in some kind of Black Hole of recruitment and the chances of being hired by the employer would be void. In contrast to this, when you send a Pain Letter, it is not doing to lost or ignored, because you are sending it directly to your hiring manager and hence it's going to end up at his or her desk.
Recruiting is not a technological one, but a human activity, according to Liz Ryan, the CEO and founder of Human Workplace, also an Influencer on LinkedIn. According to her opinion - Recruitment should be a warm and vibrant human process. Hence it should not be degraded. A technology vendor should not overtake the hiring process when recruiters get to your resume through the keyword searching algorithm.

That's how Pain Letters are invented in order to give job-seekers a more powerful and immediate way to tell their story to hiring managers. If you want to write a Pain Letter and skip the unpleasant online application process, follow steps these steps:

Research the Employer -

A Pain Letter should be unique. You should take the time to research the employer by checking its website, employer forums and learn about the company. Do not forget to check the latest regarding the business. By this, you should come to understand what kind of issues the organization may be bogged down with and use that knowledge to draft the cover letter.

Find Out The Pain Points –

Every organization has pain ends. If you take an example of a recruiter, try to understand what their pain points are? A Human Resource executive is one who makes up the workforce of an organization, company or business or business sector. HR is the department, sometimes also referred as 'humancapital' is the used to hire the best candidates for the open positions and engage them in team building and value addition tasks. 

Think a marketing manager is going through and what his pain areas are. HR experts say that if you want to send Pain Letters for stepping into the new-age workplace with confidence, focusing on your skills must be stopped (as a traditional resume or cover letter does) and explain how you can relieve them of their pain.

You need to identify which employers are going to experience the Business Pain you are likely to solve? Read the news in local publications, check job sources, employer forums and by looking for the company's yearly list of highly productive employers that are experiencing that pain.You need a name -Unless you work in the same company, finding out who the marketing manager would be an easy game. Find out who you need to directly send that pain letter or else your letter would be lost and end up in a trash can. But otherwise your the pain letter should be sent to the hiring manager. Do not send the pain letter to the CEO of the company unless you are applying for an executive position.

Find a hook -

A hook is a tip about your employer. For suppose, a startup you want to apply for job, has no clients coming in, then start your Pain Letter by appreciating your possible manager or next boss on the company's attainments. Make sure you do not put any statements of yourself in the next few sentences instead put statements of the company praising them.

Make a Pain Hypothesis -

Next step is following up your hook or a tip with a pain theory. The hypothesis should suggest a type of pain point that the manager may be experiencing majorly. Pick just one, because if you mention two or three pain points it would not give your letter the emphasis it requires. An example of such a pain theory would be: "I can imagine how hard it would be to open a new branch, especially in a market segment which is not open to the product category of the type you selected." 

Remember that there is a thin line that you should not cross. Do not teach the hiring manager what to do in your Pain Letter. They are aware of their job. Introduce your letter with a possible business point and put an end there.

Mention a tilting at windmills story-

You just need to come out with one achievement of yours that saved the day for the current or previous employer which has an identical pain point. This will give an impression to the employer that you have the necessary experience and was successful in such cases.